Brand Strategy, Naming, Branding Redesign, Packaging Design, Activations, Advertising

Della Giudia honors the connection between the Jewish and Italian cultures and the rich history of Jewish communities in Italy. Highlighting the “alla Giudea” style of cooking and reminding consumers of their grandma’s kitchen.

 

This project challenged me to take a strategic look at a previous project and redesign to better fit a strategic goal.